Sports influencer marketing questions

We start with creators whose followers are your kind of buyer: people who would really want your product and can afford it. Then we check how many times brands have come back to sponsor each one again, across 9,167 sponsored sports videos in our data. We also look at how old the accounts leaving comments are, to spot real fans instead of bought, fake followers.

Every creator prices differently, and a channel with 27,800 subscribers isn't priced like one with 1,500,000, so we quote per creator once we know your product and goals. We negotiate every deal hard, and in a lot of cases we land a rate low enough that the savings alone offset our fee.

In our data, 2,084 brands have sponsored sports creators on YouTube. SeatGeek, the ticket marketplace, leads with 452 sponsored videos across 94 creators. Among nutrition brands, Huel has 179, LMNT 160 and AG1 127, and Vuori leads apparel with 107. Our brands page ranks the top of the list, with how many creators each one paid.

The ones brands book again and again. In our data, CHGO Sports has 136 sponsored videos and Raiders Report by Chat Sports has 114. Further down, The Athlete Special has 66, with LMNT, COROS and Bombas among its sponsors. Our influencers page ranks the rest with their subscribers and sponsors.

The sports creators whose followers fit your buyer, the creators your competitors keep coming back to, and how the creators you already pay compare. Book a call and we'll send you over all the info before we meet. Then we'll review them together.

Usually it's one of a few fixable things: the wrong audience (a right-looking creator with mismatched followers), a single one-off post instead of a sustained presence, no real tracking so any wins were invisible, or a salesy integration that got skipped. We can't promise a number up front, so we start with a defined pilot and scale only the creators who hit your cost-per-sale.

No honest agency can promise views or sales, because nobody can predict the algorithm. Anyone who guarantees that is not telling the truth. What we can do is line up the things that give you the best shot, starting with sports creators whose followers are your kind of buyer and that brands like yours have booked again and again.

Yes, that's exactly where we add the most value. The broad categories are easy, but our sourcing system is built for the long tail, and in our sports data that runs from The Struggle Climbing Show to Maul or Nothing Rugby. If there's an audience for it, there's almost always a trusted creator in it, and those niche partnerships tend to convert best, because the audience sees the creator as one of their own.

Yes. Creators share their own experience and point people to you, they never diagnose, recommend, or make a direct health claim. It's framed as part of their training or race day. Every word is reviewed before it posts, with disclosures done properly, and you approve the brief and the first video before anything goes live.

Yes, exclusivity can be written right into the agreement, so your creators aren't promoting rivals. It matters in sports: on our influencers page, Floris Gierman is listed with both LMNT and Precision Fuel & Hydration, two hydration brands. We set the category and the time window, and tighter exclusivity usually costs a little more, which we'll quote clearly.

We use coupon codes and tracking links, and we follow every sale through them. After we talk, we'll figure out what fits your profit, meaning what discount and what commission make sense. We would never set up something that puts your money at risk. If you use Shopify, we plug right in.

Yes, we can run ads from creators' own accounts too. We usually start with normal posts to see which creators click with your brand. Some creators do great for one brand but not another, because the audience isn't a match. So we always test first. Then we get the rights to run ads from their accounts.