The count
Every video with the brand's code or link on the sports YouTube channels we track, all years to November 5, 2026.
| Brand | Videos | Channels | From its top channel |
|---|---|---|---|
| Precision Fuel & Hydration | 113 | 11 | 27% |
| Maurten | 90 | 7 | 61% |
| Momentous | 80 | 31 | 19% |
| Styrkr | 76 | 5 | 66% |
| Näak | 57 | 3 | 53% |
| The Feed | 46 | 22 | 20% |
| DripDrop | 44 | 12 | 16% |
| NEVERSECOND | 20 | 1 | 100% |
Source: Our own count of the sports YouTube channels we track, with every brand ranked on our brands page
Running and cycling channels carry most of it. Precision Fuel & Hydration had 75 of its 113 videos on running channels, and Maurten 55 of its 90 on cycling.
The wide bench
- Momentous: 80 videos on 31 channels, and 66 of them in the last 12 months, on 27 channels. Marathon Handbook has the most, 15.
- The Feed: 46 videos on 22 channels, most of them running. Allie Ostrander has the most, 9.
- DripDrop: 44 videos on 12 channels, 36 of them on football channels, led by the Locked On team podcasts.
The one channel bet
- Maurten: 55 of its 90 videos are on Lanterne Rouge Cycling Podcast, with the code LRMaurten2025.
- Styrkr: 50 of its 76 are on Ed Laverack's channel, with the code EDLAVERACK25.
- NEVERSECOND: all 20 are on Freetrail, since January 2026, with the code FREETRAIL25.
One channel is simple to run and simple to track. It also means one channel can leave.
When the channel moves to a rival
Singletrack, a running channel with 37,400 subscribers, carried Näak's code in 20 videos from June 2024 to November 2025.
From December 2025 it carried Precision Fuel & Hydration instead, 28 videos by October 2026.
Näak has 57 videos in our data across every year, and 4 in the last 12 months.
What it means for a sports nutrition brand
- Count how much of your creator output sits on your top channel. The more one channel holds, the more you lose when it moves to a rival, the way Singletrack did.
- Look at which running, cycling and team sport channels your rivals already hold, then at the ones nobody holds yet. That list is what we pull for the free audit.
This audit comes from Influencer Advisory, our influencer marketing agency.