The count, sport by sport
Videos from November 5, 2025 to November 5, 2026 that carry a brand's code or link, on the sports channels we track. Betting brands are left out.
| Sport | Channels | Videos | Brands with the most videos |
|---|---|---|---|
| Football | 451 | 5,750 | SeatGeek 209, Gametime 155, Okay Jersey 87 |
| Baseball | 69 | 1,124 | Stance 138, SeatGeek 136, Dose 63 |
| Running | 84 | 1,019 | COROS 85, SAYSKY 58, Kaizen 51 |
| Cycling | 89 | 966 | HUUB 42, Muc-Off 39, Insta360 38 |
| Basketball | 125 | 890 | Gametime 66, Ball Hog Gloves 49, böhme 48 |
| Tennis | 65 | 638 | Diadem Sports 79, Toroline 65, Pongbot 59 |
| Boxing | 41 | 550 | XMartial 75, Athlon Rub 54, Meisterelite 49 |
| Hockey | 44 | 385 | SeatGeek 31, ePrep 28, BODYARMOR 17 |
| Climbing | 31 | 168 | Rúngne 22, Clevo Climbing 17, PhysiVantage 13 |
Source: Our own count of the sports YouTube channels we track, with every brand ranked on our brands page
Gear brands book a lot of channels in one sport
- Pongbot was on 16 tennis channels.
- Insta360 was on 15 cycling channels.
- COROS was on 10 running channels.
- Rúngne was on 9 climbing channels.
If you sell into one sport, that's the shape to copy. Several channels in that sport at once, each with its own code, so you see which one sells.
Fan channels sell tickets
On football, basketball and hockey channels, ticket apps lead. Gametime was on 34 football channels and 12 basketball channels in that year.
Our influencers page names the fan channels brands book most, with the brands that paid each one.
One brand, one channel
In boxing, each of the top three brands put all its videos on one channel: XMartial 75, Athlon Rub 54 and Meisterelite 49.
HUUB did the same in cycling, 42 videos on one channel.
Before you go after a channel a rival uses, check how many of its videos carry that rival's code. When it carries dozens a year, ask about exclusivity before you pitch it.
What to do with this
- Find your sport in the table and look at who already sits on its channels.
- Then look for the channels your buyers watch that no rival has booked yet. That list is what we pull for the free audit.
This audit comes from Influencer Advisory, our influencer marketing agency.