The climbing brands with the most videos
Each count is a video whose YouTube description has a line naming the brand with a code, a discount, a sponsor or partner note, or a link to the brand. We read the 7,669 videos we hold from 81 climbing channels, every year to November 8, 2026.
| Climbing brand | Videos with its code or link | Climbing channels | In the last 12 months |
|---|---|---|---|
| Rúngne | 278 | 19 | 35 |
| Unparallel | 189 | 3 | 52 |
| CLEVO | 187 | 4 | 56 |
| Frictitious | 171 | 13 | 18 |
| Climber's Rock | 161 | 1 | 11 |
| Mad Rock | 144 | 5 | 14 |
| PhysiVantage | 124 | 5 | 33 |
| La Sportiva | 80 | 8 | 10 |
| Tindeq | 79 | 8 | 9 |
| The Wall Climbing Gym | 74 | 1 | 9 |
| Dark Ventures | 71 | 3 | 4 |
| KAYA | 66 | 4 | 9 |
The table stops at 60 videos. Software and watch brands such as Squarespace and COROS are left out, and so is the brand's own channel.
One small channel carries three of the top five
Richardsons Climbing has 33,800 subscribers and 221 videos in our data. 206 carry one of four brands, and 166 carry three or more.
- Unparallel in 184 videos
- CLEVO in 182, with the code RICHARDSONSCLIMBING in 160
- Climber's Rock in 161, the last in January 2026
- Inks by Wynn in 26, all since April 2026
Two channels list a block of brands
The Struggle Climbing Show has 27,800 subscribers and 219 videos in our data. 163 carry one of nine climbing brands, and 55 carry two or more: Rúngne 79, PhysiVantage 61, SCARPA 24, ForceBoard 20, Intentional Climber 17, Kilter 12, Rab 8, Rhino Skin Solutions 6 and Nature Climbing 6.
“the official climbing-nutrition sponsor of The Struggle. Use code STRUGGLE15 at checkout for 15% off your full-priced nutrition order.”
PhysiVantage line in a video description, October 2026
Hooper's Beta has 158,000 subscribers and 84 videos in our data. 75 carry a block of five brands: The Wall Climbing Gym 74, Frictitious 62, KAYA 62, Tindeq 60 and Rhino Skin Solutions 38. Frictitious and Tindeq both use the code hoopersbeta.
Rúngne gives its biggest channels a code each
- The Struggle Climbing Show, 79 videos, code STRUGGLE in 78
- Climbing Stuff, 29 videos, code DYNO in 21
- Eric Karlsson, 24 videos, code EKB in 21
- More Magnus, 23 videos, code MAGNUS in 15
- Emil Abrahamsson, 22 videos, code EMIL in 20
Smaller brands stay on one channel. Dark Ventures has 61 of its 71 on Bouldering Bobat with the code bobat25, Awesome Woodys all 44 on Tom O'Halloran with BAFFLEDAYS, and Kinetik all 33 on BadWater Bouldering with badwater.
Frictitious runs an offer with no code
“Get 20% Off Any Frictitious Hangboard with a Doorway Mount (No promo code, drill or setup needed)”
video description, July 2025
37 Frictitious videos on 8 channels carry that line. Geek Climber, with 315,000 subscribers, does the opposite: all 51 videos we hold list Frictitious with the coupon code GEEKCLIMBER.
What a climbing brand can take from this
- Start with one channel your buyers already trust. 79 of Rúngne's 278 videos sit on one podcast.
- Give every channel its own code, as Rúngne does with STRUGGLE, DYNO and EMIL, so you see what each one sells.
- Put a separate link on each channel when an offer has no code. Frictitious has 37 videos with no promo code to count.
- Read the last date before you copy a brand's list. The Climbing Hangar has 51 videos and 1 in the last 12 months.
- Ask for the word sponsor in the description, as The Struggle does for PhysiVantage.
Our athlete ambassador programs page shows how long brands keep an athlete, and our tennis brands page shows the same block of brands on Intuitive Tennis.
This audit comes from Influencer Advisory, our influencer marketing agency.