The count
Each count is a video whose YouTube description names the brand with a code, a discount, a sponsor or partner note, or a link to the brand, every year to November 8, 2026. Shop links, fitness bands and rings are left out.
| Brand | Videos with its code or link | Channels | In the last 12 months |
|---|---|---|---|
| Garmin | 2,621 | 84 | 1,229 |
| COROS | 1,638 | 79 | 670 |
| Suunto | 103 | 26 | 70 |
| Amazfit | 50 | 15 | 28 |
Garmin holds a standing link on whole networks
- Global Mountain Bike Network, 2,090,000 subscribers: a Garmin link in 968 of the 969 videos we hold, since May 2023.
- GMBN Tech, Electric Mountain Bike Network and GCN Italia carry it in every video we hold: 239, 205 and 194.
- The Running Channel, 846,000 subscribers: Garmin's link in 140 of 144 videos since September 2025, 95 of them under "Wearables Partner: Garmin".
The four riding channels hold 1,606 of Garmin's 2,621 videos. 22 of the 2,621 carry a code.
COROS gives runners a link and a free band
- The FOD Runner, 40,400 subscribers: 255 of the 257 videos we hold, since May 2025, with the code FODRUNNER in 120.
- Run4Adventure, 70,400 subscribers: 166 of 238, since November 2024.
- Allie Ostrander, 141,000 subscribers: 157 of 180, since April 2024.
- UltraTrailSteven, 37,500 subscribers: 145 of 193, from July 2023 to May 2026.
“use this link for a free watch band with any watch purchase (make sure to add the watch band to the cart)”
video description, November 2026
554 of COROS's 1,638 descriptions offer a free band, against 122 with a percentage off or a discount.
A runner can move to a rival
Vo2maxProductions, 253,000 subscribers, carried COROS in 77 videos from April 2024 to August 2026. From August 2026 it carried Suunto's code sagecanaday10 instead, in 6 videos by October, never both in one video.
“Pick creators whose income doesn't all come from sponsors, so a rival's deal isn't their whole living.”
from his notes on common influencer campaign problems
What a watch brand can take from this
- Pick the shape: a standing link across a network, the way Garmin holds 1,606 videos on four riding channels, or a code per runner, the way COROS gave out FODRUNNER.
- Put the gift in the line and say where it goes. 296 COROS descriptions tell the buyer to put the gift in the cart first.
- Read a runner's last few months of descriptions for a rival watch before you sign them. Vo2maxProductions switched in August 2026.
Our page on athlete ambassador programs has the longest single brand runs in sports, and cycling equipment brands shows the wheel, camera and trainer brands on cycling channels.
This audit comes from Influencer Advisory, our influencer marketing agency.