The baseball brands with the most videos
Each count is a video whose YouTube description has a line naming the brand with a code, a discount, a sponsor or partner note, or a link to the brand. We read the 53,036 videos we hold from 299 baseball channels, every year to November 8, 2026.
| Baseball brand | Videos with its code or link | Baseball channels | In the last 12 months |
|---|---|---|---|
| Homage | 698 | 2 | 692 |
| Stance | 465 | 5 | 465 |
| Bruce Bolt | 301 | 12 | 211 |
| SimplySeattle | 252 | 1 | 252 |
| PlateCrate | 157 | 7 | 66 |
| JustBats | 152 | 6 | 12 |
| Baseballism | 116 | 7 | 79 |
| Rapsodo | 114 | 6 | 16 |
| Arena Club | 94 | 12 | 34 |
| ThrowMo | 94 | 3 | 5 |
The table stops at 90 videos. Betting brands, ticket apps and the brand's own channel are left out.
KontrolFreek, 345 on two video game channels, is out too, and so is Fanatics, with 449 of its 792 one channel's line about streaming on Fanatics Live.
Team podcasts share one network code
Locked On Giants, Mariners, Reds, Braves and Astros hold 1,645 videos in our data, and 535 of them carry one of three brands:
- Stance, code LOCKEDON for 20% off, in 465 videos since July 12, 2026.
- Dose, code LOCKEDONMLB for 35% off a first subscription, in 166 since August 2026.
- Nutrafol, code LOCKEDONMLB, in 115 since May 2026.
“Use promo Code LOCKEDON at checkout for 20% off your purchase.”
video description, October 2026
Every Locked On show lists the same code, so the code alone does not say which show sold.
“If you track creators with codes or links, expect codes to leak and some sales to go uncounted.”
from his notes on auditing an influencer program
Coach channels hold a code of their own
- CHIPS Performance, 91,400 subscribers: code CHIPS on Bruce Bolt in 110 videos, Triple Crown Jewelry in 54 and Warstic in 41.
- Coach RAC, 692,000 subscribers: code Cruz23 on Bruce Bolt in 62 videos and RAC10 or RAC20 on PlateCrate in 62.
- Eric Sim, 1,160,000 subscribers: code KINGOFJUCO on Bruce Bolt in 55 videos, Pocket Radar in 44, Victus and PyeDust in 39 each and Marucci in 17.
“Bruce Bolt Batting Gloves Free Shipping: KINGOFJUCO”
video description, October 2026
Apparel and cards sit on a few fan shows
- Homage's link is in all 692 videos we hold from Dodger Blue, which has 105,000 subscribers.
- SimplySeattle's code MOJO10 is in 252 of the 281 we hold from Mariner Mojo, which has 15,400 subscribers.
- Arena Club has 94 videos on 12 channels, led by Dodgers Territory at 35. And That's Baseball, at 14, uses the code ATB.
- Foul Territory, 298,000 subscribers, carries Fabletics in 65 videos and Mack Weldon in 51, with the code FOUL on Mack Weldon.
Brands with no baseball product buy these shows too
Dose has 168 videos on 6 channels and Nutrafol 154 on 11. AG1 has 107, and 100 of them are on Eric Cressey's show, which has 57,800 subscribers.
Which brands say sponsor
Locked On descriptions put the brands under the line Support Us By Supporting Our Sponsors. That line is in all 465 Stance videos and 166 of Dose's 168.
On coach and fan channels the word is rare. It is in 13 of Bruce Bolt's 301 descriptions, 6 of PlateCrate's 157, none of Arena Club's 94 and none of Baseballism's 116.
What a baseball brand can take from this
- Buy a team podcast for reach, and ask for a code of your own so you see what that show sold.
- Give each coach channel its own code, as Bruce Bolt does with CHIPS, Cruz23 and KINGOFJUCO.
- Put the word sponsor in the brief. None of Arena Club's 94 descriptions use it.
- Read the last date before you copy a brand's list. Headbanger Sports has 42 videos and the last is from August 2025.
Our ticket apps page shows the same Locked On network from the SeatGeek and Gametime side, and our page on Shady Rays sunglasses shows Talkin' Baseball and Talkin' Yanks.
This audit comes from Influencer Advisory, our influencer marketing agency.