The equipment brands cyclists see most
Each count is a video whose YouTube description has a line naming the brand with a code, a discount, a sponsor note or a referral link, every year to November 8, 2026.
| Brand | What it sells | Videos with its code or link | Channels |
|---|---|---|---|
| Insta360 | 360 and action cameras | 716 | 40 |
| Zwift | Indoor riding app and smart bike | 696 | 22 |
| Siroko | Cycling kit and glasses | 670 | 11 |
| Winspace | Carbon wheels and frames | 660 | 7 |
| Rouvy | Indoor riding app | 455 | 13 |
| Shokz | Bone conduction headphones | 427 | 12 |
| NOBL | Carbon mountain bike wheels | 422 | 5 |
| Silca | Pumps and chain lube | 381 | 13 |
| GoPro | Action cameras | 362 | 20 |
| Elite Wheels | Carbon wheels | 242 | 12 |
| CYCPLUS | Electric pumps | 197 | 33 |
| Yoeleo | Carbon wheels | 185 | 9 |
| HOVERAir | Self flying cameras | 179 | 20 |
| Magene | Power meters | 160 | 12 |
Cameras and pumps spread the widest: Insta360 is on 40 channels and CYCPLUS on 33. The wheel brands sit on a few, NOBL on 5 and Winspace on 7.
Rival wheel brands share the same channels
- Patrick Lino has 19,400 subscribers. Of the 218 videos we hold from him, 196 carry a carbon wheel brand's code and 171 carry two or more: Winspace in 170, Yoeleo in 119, Elite Wheels in 118, and Particle in 46 since November 2025.
- Durianrider Cycling Tips has 41,200 subscribers. All 88 of its videos with a wheel code carry both Elite Wheels and Winspace, from September 2022 to September 2026.
- Jasper Verkuijl has 122,000 subscribers. Winspace is in 115 of the 120 videos we hold, and 49 of those carry Yoeleo too, on one code.
“WINSPACE CARBON WHEELS/FRAMES, 10% off with code CYCLINGFANATICS”
video description
On these channels a buyer reads your code next to one or two rival wheel brands in the same description.
Mountain bike wheels, one rider and one code
NOBL books mountain bike riders and puts the rider's name in the code.
- SYD and MACKY, 133,000 subscribers: NOBL is in 207 of the 221 videos we hold, since January 2023. The code today is sydmackynobl10.
- Rémy Métailler, 735,000 subscribers: 67 videos since January 2025, code REMYNOBL10.
- Mark Matthews, 1,120,000 subscribers: 25 videos since November 2025, code MARKNOBL10.
Indoor trainers go after the same riders
- Amy Cycling Adventures, 48,900 subscribers: Rouvy is in 205 of the 249 videos we hold, with the line "Get 4 weeks free on Rouvy with code AMY".
- FloBikes: Rouvy presented its race coverage, from the Amstel Gold Race to the Tour de France, in 124 videos from April to July 2026.
- Benji Naesen, 39,100 subscribers: Zwift and Siroko sit together in 230 of the 238 videos we hold.
- Timmsoski, 11,400 subscribers, carried Rouvy in 17 videos from June to November 2025 and Zwift in 38 from October 2025 to August 2026, never both in one video.
“Get 10% off the Zwift Ride with Kickr Core 2”
video description, January 2026
What a cycling equipment brand can take from this
- Ask for the code in every video. SYD and MACKY carries NOBL in 207 of 221.
- Before you pitch a channel, read the codes already in its descriptions. On Patrick Lino's, yours will sit beside one or two rival wheel brands.
- Put the rider's name in the code, so you see which rider sells.
Our page on athlete ambassador programs has the longest single brand runs in sports, sports sponsorship by sport shows who sponsors each sport, and tennis brands that use influencers shows the same pattern on tennis channels.
This audit comes from Influencer Advisory, our influencer marketing agency.