Martial arts and boxing brands that use influencers

The count

Each count is a video whose YouTube description names the brand with a code, a discount, a sponsor note or a link to the brand, every year to November 8, 2026.

Source: Our own count of the video descriptions on the sports channels we track, with every brand ranked on our brands page

Grapplers sell their own courses through BJJ Fanatics

1. Stephen Wonderboy Thompson, 601,000 subscribers, linked his own Movement as a Weapon in 133 videos from February 2022 to June 2024.
2. Shintaro Higashi, 295,000 subscribers, has linked his own BJJ Fanatics collection in 230 videos since May 2023.
3. Alec Baulding, 37,700 subscribers, linked his own Keeping the Guard in 119 of the 154 videos we hold, from May 2021 to June 2023.

Only 70 of BJJ Fanatics' 1,895 carry a code.

XMartial puts the channel's name on the code or the product

• Ramsey Dewey, 248,000 subscribers: code RAMSEY10 in 300 of the 427 videos we hold, since November 2021.
• Jits Over 50, 28,700 subscribers: 235 of 249 since January 2025, and 139 of those link a Jits Over 50 BJJ rash guard.
• Simon Borec, 28,500 subscribers: code BOREC in 82 since August 2026.

1,388 of XMartial's 1,730 carry a referral link, and only 337 sit on boxing channels.

One boxing channel, three brands in every video

Gabriel Varga, 391,000 subscribers, carries XMartial, Meister Elite and Athlon Rub together in 336 of the 337 videos we hold, all since November 2025: XMartial with the code VARGA15, the other two with a link each.

Hayabusa gives its boxing channels a code or a link

• Bazooka Joe Valtellini, 108,000 subscribers: Hayabusa training gear in 200 of the 201 videos we hold, since March 2022.
• Big Donch, 32,800 subscribers: "Get 10% off using the code ALEXD on Hayabusa" in 115 of 184, since September 2025.
• Tony Jeffries, 3,160,000 subscribers: code TJVIP in 21 videos, May 2025 to April 2026.

What a combat sports brand can take from this

1. Put the creator's name in the code: RAMSEY10, VARGA15, ALEXD, BOREC.
2. If the creator teaches, sell what they teach, the way the three grapplers above link a course of their own.
3. Read a channel's descriptions before you pitch it. On Gabriel Varga's, yours would sit beside XMartial, Meister Elite and Athlon Rub.

See sports sponsorship by sport for who led on boxing channels in the last 12 months, and athlete ambassador programs for the longest single brand runs in sports.

This audit comes from Influencer Advisory, our influencer marketing agency.