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How Shady Rays works with sports creators

Shady Rays puts its code on city sports fan channels, runs the same words on each one, and changes only the code. Across every sports channel we track, 2,770 videos carry a Shady Rays code or link in the description, and four channels that cover Chicago, Phoenix and Dallas teams hold 2,472 of them.

The channels with the most Shady Rays videos

Each count is a video whose YouTube description has a line naming Shady Rays with a code, a discount or a link, every year to November 8, 2026. A standing code can make many videos one arrangement, so these count videos, never deals.

ChannelCoversSubscribersVideos with the codeVideos we holdCode
PHNX SportsArizona teams55,4008841,174PHNX
CHGO SportsChicago teams117,0008601,881CHGOSR
DLLS SportsDallas Cowboys50,200501992SRDLLS
Jeff CavanaughDallas Cowboys45,600227854DLLS35
ALL NBA PodcastNBA48,800111178AC35
Fore Play Podcast PlusGolf44,60043791FORE
Talkin' BaseballBaseball183,00029215TALKIN50
GOLF's SubparGolf14,80024282SUBPAR
Talkin' YanksYankees150,00018207YANKS50

Source: Our own count of the video descriptions on the sports channels we track, with every brand ranked on our brands page

The read is the same, word for word

“Shady Rays: Head to https://shadyrays.com and use code: CHGOSR for 40% off 2+ pairs of polarized sunglasses. Try for yourself the shades rated 5 stars by over 300,000 people.”
CHGO SportsChicago sports channel on YouTube

video description, March 2026

  1. 2,613 of the 2,770 descriptions carry that last line word for word, on 8 channels.
  2. Only the code changes, and the code is the channel's or the show's name: PHNX, CHGOSR, SRDLLS, AC35, SUBPAR.
  3. The offer is 35% off polarized sunglasses, or 40% or 50% off 2+ pairs.
  4. 11 of the 2,770 name Shady Rays as the sponsor in writing.

It stays on a channel for months

  1. PHNX Sports carries the code in 884 of the 1,174 videos we hold, three in every four.
  2. Jeff Cavanaugh has carried it in 227 videos since August 2024, across 25 different months.
  3. Fore Play Podcast Plus, a golf show, carried it in 43 videos from June 2021 to December 2025.

PHNX Sports posted 1,174 videos from April 15 to November 6, 2026, so a standing code turns into hundreds of videos.

What a sports brand can take from this

  1. Write the read once and change only the code. Each channel's sales then show up under its own name.
  2. Look at city fan channels. They post several videos a day about one city's teams.
  3. Ask for the word sponsored in writing. 11 of 2,770 have it.

Our page on sports sponsorship by sport shows the ticket apps that lead on football, basketball and hockey channels, and athlete ambassador programs has the brands that stay with one creator for years.

This audit comes from Influencer Advisory, our influencer marketing agency.

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This audit comes from Influencer Advisory, our influencer marketing agency.