How many brand and channel pairs run for more than a month?
A pair is one brand with one channel, counted by the months in which it has a video with the brand's code or link.
| Months with a video | Pairs | Share of 13,321 |
|---|---|---|
| 2 or more | 4,323 | 32% |
| 6 or more | 993 | 7% |
| 12 or more | 255 | 2% |
| 24 or more | 15 | 0.1% |
Do bigger sports channels get booked again less?
Yes, a little. 28% of pairs on channels with 500,000 and up subscribers span 2 or more months, against 34% at 10,000 to 99,999.
| Subscribers | Pairs | 2 or more months | Share | 6 or more months | Share |
|---|---|---|---|---|---|
| Under 10,000 | 72 | 25 | 35% | 2 | 3% |
| 10,000 to 99,999 | 6,389 | 2,144 | 34% | 542 | 8% |
| 100,000 to 499,999 | 4,935 | 1,622 | 33% | 376 | 8% |
| 500,000 and up | 1,925 | 532 | 28% | 73 | 4% |
Which pairs have lasted the longest?
Seven runs of 21 to 32 months, each with a code or link on the same channel.
| Brand | Channel | Subscribers | Months | Videos |
|---|---|---|---|---|
| LMNT | Floris Gierman | 130,000 | 32 | 39 |
| Squatch | Ezra Aderhold | 85,600 | 26 | 36 |
| Pit Viper | Awesome MTB (Mo and Hannah) | 62,100 | 25 | 36 |
| Fuelin | Phil Mosley, MyProCoach Triathlon Training | 122,000 | 24 | 39 |
| Vivobarefoot | Pierre's Elite Performance | 219,000 | 24 | 35 |
| Podium Archer | Josh and Tim | 12,900 | 23 | 26 |
| Gymreapers | Iain Valliere | 96,100 | 21 | 33 |
Josh and Tim have 12,900 subscribers, so a small channel can hold a brand for nearly two years.
Does one channel keep several brands for years?
Yes. The Dawgs, a Cleveland Browns podcast with 23,900 subscribers, has run four brands for 22 to 26 months each.
- Built Brands: 26 months, 55 videos.
- Manly Bands: 26 months, 67 videos.
- Baden Sports: 22 months, 57 videos.
- Danger Coffee: 22 months, 58 videos.
A brand that wants this channel is asking for a slot beside three others.
Which brands go back to their channels, and which do not?
Of the 118 brand names on 10 or more channels, the median brand has 38% of its channels booked in 2 or more months. Three brands near the top and two near the bottom:
| Brand | Channels | Booked in 2 or more months | Share |
|---|---|---|---|
| SwingVision | 14 | 11 | 79% |
| Rúngne | 16 | 13 | 81% |
| DripDrop Hydration, PBC | 12 | 9 | 75% |
| Ford | 14 | 1 | 7% |
| Coca-Cola | 11 | 0 | 0% |
What should a sports brand do with this?
Booking the same channel again is how 1 in 3 pairs run, so plan the second month when you plan the first.
“Selecting the paid promotion button adds a disclosure label that appears at the beginning of your video.”
read November 10, 2026
Source: YouTube Help, Add branded content restrictions and disclosure labels
- Write the repeat into the first brief: how many videos, over how many months, at which code.
- Ask the creator to switch on the paid promotion label on every video in the run, since each one needs its own.
- Check after month 2 whether the code sold before you book month 3.
Our athlete ambassador page holds the ten longest runs, and the sponsorship by sport page shows who leads each sport.
This audit comes from Influencer Advisory, our influencer marketing agency.