How many channels does a sports brand with N videos have?
The more videos a brand has, the more channels it uses: brands with 100 or more videos have a median of 23.
| Videos in our data | Brand names | Median channels | On one channel only |
|---|---|---|---|
| 1 to 4 | 6,392 | 1 | 90% |
| 5 to 9 | 774 | 1 | 56% |
| 10 to 24 | 630 | 2 | 45% |
| 25 to 49 | 234 | 3 | 29% |
| 50 to 99 | 85 | 7 | 11% |
| 100 and up | 25 | 23 | 0% |
Do sports brands put most of their videos on one channel?
Often. Of the 344 brand names with 25 or more videos, 219 put more than half on their top channel (64%) and 148 put 80% or more (43%).
Jujiclub has 78 videos, all on Tristar Gym, a channel with 331,000 subscribers. Manly Bands has 67, all on The Dawgs, a Cleveland Browns podcast.
Others spread out: Arena Club has 140 videos on 42 channels, Fabletics 102 on 19, and Stance 151 on 11, with 36, 33 and 32 of them on Locked On Giants, Locked On Mariners and Locked On Reds.
How many brands sit on five or more channels?
Of the 974 brand names with 10 or more videos, 359 are on 1 channel, 350 on 2 to 4, 231 on 5 to 19 and 34 on 20 or more.
Five brand names are on 50 or more channels: SeatGeek on 130, Gametime on 79, and three others.
Do videos from brands on more channels get more views?
They do in our count, though bigger brands may simply book bigger channels. The median video had 7,449 views for brands on 1 channel, 10,105 on 2 to 4, 11,625 on 5 to 19 and 15,292 on 20 or more.
How should a sports brand set the number?
“Advertisers need to have reasonable programs in place to train and monitor members of their network.”
read November 10, 2026
Source: Federal Trade Commission, FTC's Endorsement Guides: What People Are Asking
- Start with 3 channels. That is the median for a brand with 25 to 49 videos.
- Give each its own code and read each description every month, since the FTC says a company is ultimately responsible for what others post on its behalf.
- Add channels once one code sells. Brands with 50 to 99 videos sit on a median of 7, so plan for that after the first code pays back.
Our ski and snowboard page shows brands that sit on a single channel, and the tennis page shows brands on many.
This audit comes from Influencer Advisory, our influencer marketing agency.