The ski and snowboard brands with the most videos
Each count is a video whose YouTube description has a line naming the brand with a code, a discount, a sponsor note or an affiliate link, every year to November 9, 2026. The rows add up to 4,908 because one video can carry several brands; 2,023 distinct videos carry at least one.
| Brand | What it sells | Videos with its code or link | Ski and snowboard channels |
|---|---|---|---|
| Insta360 | Cameras | 1,760 | 24 |
| Clew | Snowboard bindings | 832 | 1 |
| Khuno | Goggles | 805 | 1 |
| Cardo | Helmet communicators | 373 | 5 |
| Summerboard | Electric skateboards | 332 | 1 |
| OutdoorMaster | Goggles and wax kits | 267 | 7 |
| Diamant Skiing | Boot backpacks | 165 | 2 |
| Blue Tomato | Snowboard shop | 116 | 1 |
| Deorum | Ski poles | 110 | 1 |
| VOgloves | Winter gloves | 75 | 1 |
| Zipline Ski | Goggles and merch | 73 | 1 |
Only Insta360, Cardo and OutdoorMaster reach more than two channels. The other eight sit on one or two.
One snowboarder carries six brands
Johnathan Buckhouse has 285,000 subscribers, and we hold 995 of the channel's videos. 833 of them carry at least one of six brands.
- Insta360 is in 833 videos, Clew in 832 and Khuno in 805, and all three sit together in 805.
- Cardo is in 339 videos from November 2023 to October 2026.
- Summerboard is in 332 videos from August 2023 to October 2024, and in none since.
- Gamer Supps coffee was in 183 videos from May 2023 to November 2023.
“CLEW Bindings: USE CODE: BUCK10 and save 10% off a pair of CLEW Bindings Here”
video description, July 2024
A ski channel with 81,300 subscribers and four gear brands
Rise & Alpine has 234 videos in our data. 167 carry at least one of Diamant Skiing, Deorum, Insta360 and OutdoorMaster, and 42 carry all four.
- Diamant Skiing in 132 videos from April 2024 to April 2026.
- Deorum in 110 videos from March 2024 to October 2026, through the link /discount/RISENALPINE.
- Insta360 in 158 videos from March 2024 to October 2026.
- OutdoorMaster in 43 videos from June 2025 to April 2026.
“My Boot Backpack: Diamant Skiing Weekend Warrior (use code RISE20 for 20% off)”
video description, June 2025
Goggle brands split by channel
OutdoorMaster is on 7 channels. ChamonixSkiBum, with 11,700 subscribers, carries it in 118 videos under the code ChamonixSkiBum20, Malcolm Moore with 222,000 subscribers in 98 under MALCOLM15, and Rise & Alpine in 43 under RISE20.
Lucas Catania has 78,200 subscribers and carries Zipline Ski in 73 videos, with Diamant Skiing in 33 more.
“15% off EVERYTHING with code LUCAS”
video description, September 2026
Malcolm Moore also links Blue Tomato in 116 of the 117 videos we hold from the channel, with a line saying it costs you nothing but helps me out.
What a ski or snowboard brand can take from this
- Pick one channel and stay: Clew has run on Buckhouse's channel since May 2023.
- Expect company. Clew's code BUCK10 shares 805 descriptions with Khuno and Insta360.
- Give each creator a code of their own, like BUCK10, RISE20 or MALCOLM15, so you see which one sells.
Our page on athlete ambassador programs has the longest single brand runs in sports, sports sponsorship by sport shows the leaders on each sport's channels, and cycling equipment brands shows Insta360 on riding channels.
This audit comes from Influencer Advisory, our influencer marketing agency.