The skateboard brands with the most videos
Each count is a video whose YouTube description has a line naming the brand with a code, a discount, a sponsor note or an affiliate link, every year to November 9, 2026. The rows add up to 619 because one video can carry several brands; 362 distinct videos carry at least one.
| Brand | What it sells | Videos with its code or link | Skateboarding channels |
|---|---|---|---|
| SkatePro | Skate shop | 155 | 1 |
| Emerica | Skate shoes | 125 | 4 |
| Etnies | Skate shoes | 106 | 4 |
| Woodward | Skate camps | 97 | 4 |
| éS | Skate shoes | 77 | 1 |
| Exway | Electric skateboards | 24 | 1 |
| Propel | Electric skateboards | 19 | 1 |
| LazyRolling | Armored apparel | 16 | 1 |
Emerica, Etnies and Woodward each sit on four channels, and one of those channels is The Nine Club.
One show, four brands in 67 of 87 videos
The Nine Club has 326,000 subscribers, and we hold 87 of its videos from August 2025 on.
- Woodward is in 84 of them, éS in 77, Emerica in 75 and Etnies in 69.
- 67 carry all four brands, and 85 carry at least one.
- The three shoe brands share one code, NINECLUB.
“Emerica: Get 15% off your purchase using our code NINECLUB or use our custom link.”
video description, May 2026
Woodward's line offers a camp discount under NINECLUBKIDS instead: the amount off summer camp doubled between the video of April 3, 2026 and the video of November 6, 2026.
Skaters who carry a shoe brand
- Zack Dowdy, 79,300 subscribers, has carried Emerica in 41 videos from June 2025 to October 2026. The code went from DOWDY20 in August 2025 to DOWDY15 in October 2026.
- Spencer Nuzzi, 104,000 subscribers, has Etnies in 34 videos and Emerica in 8, all since March 2026, with the code Spencer15 on Etnies.
“EMERICA Shoes (20% Off with code: DOWDY20)”
video description, August 2025
A skate shop on one channel
TheSkateNomad has 166,000 subscribers, and SkatePro is in 155 of the 323 videos we hold from the channel, from February 2025 to November 2026. 85 of those are from the last 12 months.
“Use my code "nomadsk8" on https://www.skatepro.com for 10% OFF”
video description, September 2026
Electric board brands came and went
Ronnie Sarmiento has 77,200 subscribers, and 30 of the 34 videos we hold carry at least one of four electric board and gear brands.
- Exway in 24 videos from August 2021 to August 2025.
- Propel in 19 from July 2021 to September 2023.
- LazyRolling in 16 from June 2021 to May 2022.
- Noble Man Tech in 14 from May 2022 to August 2025.
None of the four shows in the last 12 months.
What a skateboard brand can take from this
- A show can carry your brand beside three rivals, as The Nine Club does for four.
- Give each skater a code of their own, like DOWDY20 or Spencer15, so you see which one sells.
- Check the date of the last video. Four brands on one channel had all stopped by August 2025.
Our page on sports sponsorship by sport shows the leaders on each sport's channels, athlete ambassador programs covers brands that stay for years, and climbing brands shows another sport carried by a few channels.
This audit comes from Influencer Advisory, our influencer marketing agency.