How many sports videos run on a code?
78% do: 26,264 of 33,616 videos name a code, promo, coupon, discount or percent off in their text.
3,117 videos both name a code and say sponsored. 2,359 say sponsored with no code in the text.
Does a bigger sports channel name a code or say sponsored?
Channels with 500,000 and up subscribers name a code least: 55% of their videos, against 83% at 10,000 to 99,999. They say sponsored in 28%.
| Subscribers | Videos | Name a code or discount | Share | Say sponsored | Share |
|---|---|---|---|---|---|
| Under 10,000 | 158 | 121 | 77% | 46 | 29% |
| 10,000 to 99,999 | 17,398 | 14,413 | 83% | 1,829 | 11% |
| 100,000 to 499,999 | 12,307 | 9,664 | 79% | 2,552 | 21% |
| 500,000 and up | 3,753 | 2,066 | 55% | 1,049 | 28% |
How big a discount does a sports creator code give?
10% is the most common: of 13,648 videos whose text names exactly one percent off, 5,255 name 10%.
| Percent off | Videos | Share |
|---|---|---|
| 10% | 5,255 | 39% |
| 20% | 2,687 | 20% |
| 15% | 2,493 | 18% |
| 50% | 747 | 5% |
| 5% | 543 | 4% |
| 30% | 437 | 3% |
| 25% | 435 | 3% |
Those 13,648 are 41% of all 33,616 videos.
“10% off with code JOHNKEW”
video description, June 2026
What does the creator have to say about a code?
The FTC says pay is not the only tie that needs a disclosure.
“Financial relationships aren't limited to money.”
read November 10, 2026
Source: Federal Trade Commission, Disclosures 101 for Social Media Influencers
Ezra Aderhold, a channel with 85,600 subscribers, carries this line in its Vuori descriptions.
“Thank you to Vuori for sponsoring this video”
video description, July 2026
Can you see a flat fee in the videos?
No. Our data holds the words in each description, not the contract, so it cannot tell a fee from a commission.
- Ask each creator for a price per video in writing, and whether they want a fee, a code or both.
- Give each creator a code of their own, like JOHNKEW, so you see whose audience buys.
- Put the word sponsored in the brief for the first line of the description.
Our sports nutrition page shows codes by creator name, and the ambassador page shows which code deals last.
This audit comes from Influencer Advisory, our influencer marketing agency.