How many sports channels of each size carry a brand's code or link?
Of the 7,810 sports channels we track, 2,546 carry a brand's code or link in at least one video. That is 40% of the channels with 100,000 to 499,999 subscribers and 14% of those under 10,000.
| Subscribers | Channels we track | With a code or link | Share | Videos | Median views per video |
|---|---|---|---|---|---|
| Under 10,000 | 219 | 30 | 14% | 158 | 2,500 |
| 10,000 to 99,999 | 4,543 | 1,318 | 29% | 17,398 | 5,800 |
| 100,000 to 499,999 | 2,098 | 831 | 40% | 12,307 | 23,100 |
| 500,000 and up | 950 | 367 | 39% | 3,753 | 77,400 |
A channel with 10,000 to 99,999 subscribers that carries brands has 13 such videos on average, one with 100,000 to 499,999 has 15, and one with 500,000 and up has 10.
Do sports channels under 10,000 subscribers carry brands?
Yes, 30 of the 219 do, with 158 videos between them.
Czech Tennis Guy has 7,720 subscribers. Between June and October 2026 it carried ACEMATE in 17 videos and Pongbot in 14, each with a code or a discount link in the description.
“Use 5% discount code: TENNISGUY”
video description, 2026
For comparison, this is the bar at which YouTube opens its own ad program.
“Get 1,000 subscribers with 4,000 qualified watch hours in the last 12 months”
read November 10, 2026
Source: YouTube Help, YouTube Partner Program overview and eligibility
Which sports channels carry the most brand videos at each size?
- 10,000 to 99,999: The Dawgs, a Cleveland Browns podcast with 23,900 subscribers, has 239 videos with a brand's code or link.
- 100,000 to 499,999: CHGO Sports, 118,000 subscribers, has 268.
- 500,000 and up: FloTrack, 722,000 subscribers, has 145.
Two of the three are shows about one team.
What size should a sports brand book first?
- Start at 10,000 to 99,999 subscribers. It holds 1,318 channels that already carry brands, the most of any size.
- Move up to 100,000 to 499,999 when you want more views per video. Their median is 23,100 against 5,800, about four times.
- Open each channel's last 10 descriptions and count the rival codes before you pitch. Our sponsorship by sport page shows which brands lead in each sport.
Our athlete ambassador page lists small channels that kept one brand for years.
This audit comes from Influencer Advisory, our influencer marketing agency.