Which month has the most sports brand videos?
September 2026 did, with 1,638 different brand names in those videos. May had 639.
Videos from December 2025 to October 2026 with a code or link from a brand other than a ticket app, by the date posted.
| Month | Videos | Brand names |
|---|---|---|
| December 2025 | 1,132 | 786 |
| January 2026 | 1,122 | 691 |
| February 2026 | 1,191 | 762 |
| March 2026 | 1,330 | 840 |
| April 2026 | 1,594 | 793 |
| May 2026 | 959 | 639 |
| June 2026 | 1,135 | 772 |
| July 2026 | 1,549 | 1,097 |
| August 2026 | 2,202 | 1,427 |
| September 2026 | 2,605 | 1,638 |
| October 2026 | 2,057 | 1,280 |
Does every sport peak in the same month?
No. Football, baseball and tennis peak in September, basketball in August, hockey in October, running and cycling in March.
| Sport | Videos in the year | Busiest month | Videos | Quietest month | Videos |
|---|---|---|---|---|---|
| Football | 4,806 | September | 965 | January | 210 |
| Baseball | 932 | September | 188 | January | 32 |
| Basketball | 723 | August | 122 | December | 28 |
| Tennis | 636 | September | 79 | May | 20 |
| Hockey | 358 | October | 55 | May | 15 |
| Running | 1,022 | March | 102 | May | 56 |
| Cycling | 971 | March | 104 | June | 51 |
The year runs from November 5, 2025 to October 31, 2026, and a sport's quietest month is counted from December on.
Does the football season explain the September peak?
It lines up: the NFL season opened on September 9, and football channels carried 965 brand videos that month against 210 in January.
“2026 NFL Kickoff presented by YouTube TV is scheduled for Wednesday, Sept. 9 at 8:20 p.m. ET on NBC and Peacock in Seattle”
read November 10, 2026
Source: NFL.com, Seahawks to kick off 2026 NFL regular season on Wednesday, Sept. 9 in Seattle
Which brands booked sports channels in the peak month?
- Football, September: Bask and Lather Co 44 videos on 9 channels, Fabletics 44 on 9, Poncho Outdoors 27 on 7, Okay Jersey 20 on 3.
- Baseball, September: Stance 57 videos on 5 channels, Dose 38 on 5.
- Basketball, August: böhme 36 videos on 7 channels.
Fabletics has 102 videos on 19 channels in our data across all years, so 44 of them fell in this one September.
When should a sports brand book?
- Football, baseball and basketball: brief the channels by August, ahead of September, the month with the most videos.
- Running and cycling: any month works. Running ranges from 56 to 102 videos a month and cycling from 51 to 104.
- Book a quiet month when you want fewer rival brands in the descriptions. January had 691 brand names against 1,638 in September.
Our sport by sport page names the brand with the most videos in each sport, and the baseball page has the baseball brands.
This audit comes from Influencer Advisory, our influencer marketing agency.