The running brands with the most videos
Each count is a video whose YouTube description has a line naming the brand with a code, a discount, a sponsor or partner note, or a link to the brand. We read the 36,784 videos we hold from 268 running channels, every year to November 8, 2026.
| Running brand | Videos with its code or link | Running channels | In the last 12 months |
|---|---|---|---|
| Running Warehouse | 1,920 | 13 | 771 |
| Top4Running | 745 | 15 | 305 |
| NoblePro | 421 | 2 | 210 |
| SportsShoes | 418 | 8 | 301 |
| Runna | 345 | 7 | 183 |
| SAYSKY | 315 | 11 | 220 |
| Path Projects | 282 | 5 | 121 |
| SunGod | 268 | 3 | 99 |
| Fenix | 232 | 1 | 98 |
| KAIZEN | 209 | 6 | 191 |
| XOSKIN | 192 | 1 | 17 |
| Harrier | 187 | 3 | 106 |
| INOV8 | 175 | 3 | 101 |
| HOKA | 154 | 26 | 83 |
The table stops at 150 videos. Watch, band, camera, nutrition and recovery brands are left out, and so is the brand's own channel. ASICS has 138 on 17 channels, Puma 120, adidas 100 and Nike 84.
Shops hold a standing link
- Believe in the Run, 129,000 subscribers: Running Warehouse in 1,001 of the 1,007 videos we hold.
- Yowana, 54,500 subscribers: Running Warehouse in 313 of the 317 we hold.
- Alex Filitti, 44,000 subscribers: Top4Running in 135 of the 163 we hold, code META.
- Esco a Correre, 111,000 subscribers: Top4Running in 135 of the 159 we hold, code ESCOACORRERE.
- FORDY RUNS, 59,000 subscribers: SportsShoes in 99 of the 306 we hold.
“Buy your new shoes, running gear and fuel through my Running Warehouse link.”
video description, November 2026
One channel carries a whole kit
- Run4Adventure has 70,500 subscribers and 238 videos in our data. 236 carry one of six brands and 143 carry all six: SunGod 234, Fenix 232, Bob and Brad 218, INOV8 171, Harrier 170 and SAYSKY 166.
- The FOD Runner has 40,500 subscribers and 257 videos in our data: NoblePro 255, SportsShoes 255, KAIZEN 131 and SAYSKY 82.
“use code RUN4BUS15 for 15% off Saysky running kit”
video description, November 2026
SAYSKY gives 15% off in 283 of its 315 videos, and the code changes with the channel: RUN4BUS15, FODRUNNER15 and SUPWELL15.
Some brands stay on one channel
- XOSKIN is in 192 of the 193 videos we hold from UltraTrailSteven and on no other channel, code XOSKornhaus.
- Team Vaga has 135 of its 136 on Ben Is Running, which has 159,000 subscribers, code running15.
- Fenix has all 232 on Run4Adventure, code FENIX-R4A.
Race coverage gets a presenting brand
HOKA is in 96 of the 300 videos we hold from Freetrail, which has 32,400 subscribers. 91 say brought to you by, and none carries a HOKA code.
“All of our UTMB coverage is brought to you by our good friends at HOKA.”
video description, September 2026
Nike ACG has the same line in 33 Freetrail videos. Brooks is the presenting sponsor in 18 Singletrack videos from 2024.
Training apps give away a free trial
- Runna is in 140 of the 144 videos we hold from The Running Channel, which has 846,000 subscribers, and 97 link the code TRC26.
- Runna is also in 129 on Erica Nangle with the code ERICA2, and in 47 on Jeremy Miller.
- KAIZEN has 209 videos and 168 offer a free trial, with the code FODRUNNER on The FOD Runner and COLERUNS1 on Cole Running.
“Want to give Runna a try? Click below for a 2-week FREE trial”
video description, October 2026
What a running brand can take from this
- Pick a channel that already lists kit. 143 of Run4Adventure's 238 descriptions hold six brands, each with its own line.
- Give each channel its own code, like RUN4BUS15 and FODRUNNER15, so you see what each one sells.
- Read the last date before you copy a brand's list. LSKD has 98 videos on Wykie Etsebeth, and the last is from June 2024.
Our GPS watch brands page covers COROS and Garmin on these same channels, and sports nutrition brands covers the fuel.
This audit comes from Influencer Advisory, our influencer marketing agency.