The surf brands with the most videos
Each count is a video whose YouTube description has a line naming the brand with a code, a discount, a sponsor note or an affiliate link, every year to November 9, 2026. The rows add up to 964 because one video can carry several brands; 822 distinct videos carry at least one.
| Brand | Videos with its code or link | Surfing channels |
|---|---|---|
| Blenders | 313 | 4 |
| Protekt Products | 211 | 1 |
| SurfPaints | 92 | 1 |
| GoPro | 85 | 6 |
| MVMT | 69 | 1 |
| OluKai | 58 | 1 |
| Chilli Surfboards | 54 | 1 |
| Driftline | 50 | 1 |
| Darc Sport | 32 | 2 |
Only GoPro reaches more than four channels.
Blenders on the two biggest channels
Koa Rothman, with 263,000 subscribers, carries Blenders in 199 of the 238 videos we hold, from May 2021 to October 2026. Jamie O'Brien, with 1,360,000 subscribers, carries it in 112 of 161, from February 2024.
Those two channels hold 311 of the 313 Blenders videos.
“BLENDERS EYEWEAR: https://bit.ly/BLENDERSXJOB use code JOB20 20% off”
video description, May 2025
One surfer, one brand, for years
Nathan Florence has 644,000 subscribers. Protekt Products is in 211 of the 214 videos we hold from the channel, from February 2023 to October 2026, under the code FLORENCE.
“@ProtektProducts DISCOUNT CODE: FLORENCE”
video description, July 2023
A coach whose brands changed
Surfing With Noz has 260,000 subscribers and 210 videos in our data, and 156 carry at least one of three brands.
- SurfPaints in 92 videos from January 2023 to September 2024, under the code NOZ25.
- GoPro in 75 videos from December 2022 to September 2026, under the code NOZ10.
- Chilli Surfboards in 54 videos from December 2024 to September 2026, under the code NOZ10, for Australia only.
65 videos carry two of the three.
“Chilli Surfboards: https://bit.ly/ChilliNoz (Use code: NOZ10 for 10% off *Australia Only*)”
video description, October 2025
Brands that stopped and brands that stayed
- Sickos, with 1,100,000 subscribers: MVMT in 69 of 203 videos from June 2021 to October 2024, and Driftline in 50 from October 2021 to August 2023. Neither shows since.
- Ezekiel Lau, with 32,000 subscribers: OluKai in 58 of 100 videos since September 2024 and Darc Sport in 29 since August 2025, and all 29 carry both.
“Use Code ZEKE for free shipping on OLUKAI at www.olukai.com”
video description, August 2025
What a surf brand can take from this
- Start with the biggest channels: two of them carry 311 of the Blenders videos.
- Give each surfer a code of their own, like KOA20, JOB20, NOZ10 or ZEKE, so you see which one sells.
- Ask when a surfer's last video with you will run. MVMT and Driftline went quiet on Sickos by 2024.
Our page on sports sponsorship by sport shows the leaders on each sport's channels, athlete ambassador programs covers the longest brand runs, and running brands shows how the same pattern looks on running channels.
This audit comes from Influencer Advisory, our influencer marketing agency.